04 · Brand activations

PBL Agency

We don't sell logos. We sell activations with results.

The piece that connects brands with real audiences, active communities and experiences that people remember. Built on PBL ecosystem assets.

Agency · campaign report
Objective
Awareness + qualified leads
Reach
+180%
Attendance
1.2k
Leads
340
What it is

Brands and basketball, with criteria.

Basketball has something brands look for and rarely find: real audience, active community and memorable experiences. PBL Agency is the piece that connects these worlds.

Every activation ends with a results report against real objectives: attendance, reach, leads, conversions. Not promised visibility, proven results.

We work with agencies that need a new idea every month and with brands that come direct.

Assets

What we activate on.

A01
Elite Teams

PBL selections in international tournaments. Visible brand on travel, kits and content.

A02
Las Rozas 3x3

FEB & FIBA circuit. On-court presence, active community and owned communication.

A03
Youth & programs

Player Development, camps and training. Families, coaches and players at Berna 13.

A04
Owned content

Social media, newsletter and web. Editorial voice with criteria, no filler.

Modules

Formats that work.

M01
Naming rights

Tournaments, teams or facilities under your brand name. Continuous visibility and premium context.

M02
Events & experiences

3x3 formats, clinics and on-site activations designed around the brand and its target audience.

M03
Branded content

Series, social media pieces, interviews and graphic materials about the PBL ecosystem.

M04
Product & equipment

Collaborations on official gear, capsules and merchandising with real distribution.

M05
Community & CRM

Segmented access to families, players and coaches within the ecosystem, with lead logic.

M06
Measurement & reporting

KPIs defined at the start and closing report with reach, attendance, leads and conversions.

Principles

How we work with brands.

  • Clear objectives before signing.
  • Activations on real assets, not promises.
  • Measurable KPIs reported at closing.
  • Original creativity, no recycled templates.
  • Consistency with PBL identity.
  • Long-term relationship by default.
Do you have a brand or a portfolio of brands?

We design custom activations.

Tell us the goal, the audience and the indicative budget. We propose the format, assets and measurement model before starting.